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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (9780071791090): Mark Schaefer: Books. Mark Schaefer is the director of Schaefer Marketing Solutions, and has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He serves as an adjunct professor of marketing at Rutgers University.

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