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Product Description
Reverse Innovation: Create Far From Home, Win Everywhere (9781422157640): Vijay Govindarajan, Chris Trimble, Indra K. Nooyi: Books. “This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century.” — Publishers Weekly“Govindarajan and Trimble offer a framework for the next phase of globalization.” — Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric“Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets.” — Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co.“Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future.” — William D. Green, Chairman, AccentureUnique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations.” — Omar Ishrak, Chief Executive Officer, Medtronic, Inc.“As the world’s economic center of gravity continues to shift—and as new consumers continue to emerge—it’s clear that the logic and business practices that drove yesterday’s success won’t drive tomorrow’s.” — Ajay Banga, President and Chief Executive Officer, MasterCard“I wish I had this book ten years ago. — Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies
Shipping Weight: 2 pounds
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