Loading
Books > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises

               godrules_net (19926Feedback is 10,000 to 24,999) 98% Member has an eBay Store about me






PrintPlace.com Online Full Color Printing


 Running Lean Could not connect to Amazon
Front




Rank:
Author:
Price: $16.49
4.9 out of 5 stars


New:
Used:
Retail:
Model:
ASIN:

(everyday Super Saver Pricing)
In Stock.

Shipping $0.00, $0.00


Customers who Bought This Also Liked

Could not connect to Amazon

Product Description

Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) (9781449305178): Ash Maurya: Books. Exclusive Interview with Ash Maurya, Author of Running Lean Q. Why is your book Running Lean especially important now? We live at a time where we have so much power at our fingertips, where we are building more products than ever before. But the odds of building successful products haven't gone up. We're simply building more stuff nobody wants. What we need is a systematic process for quickly vetting and building successful products. That is the promise of Running Lean. Q. What is the top reason startups fail? Most startups fail, not because they fail to build the product they want to build, but they fail to find a market for their product before running out of resources. Q. What reason do you attribute for this failure? Entrepreneurs are typically most passionate about their solution and often spend a disproportionate amount of time perfecting their solution only to find they were optimizing something nobody wanted. Q. What do founders need to start doing now in order to achieve success? The first step is shifting their mindset. The true product of a startup is not the solution, but the business model. Once founders start thinking of the business model as the product, they start prioritizing risks differently. The key to building a successful product is maximizing learning about what's riskiest per unit time. Sometimes that's the underlying solution, but often times it's not. Q. Describe the top tactical technique for systematically building a startup in today's economy? A core part of the process is identifying what's riskiest and then doing the smallest thing possible to test that risk. From this principle you can derive specific tactics to fit your particular product. For instance, in the book I argue that you can initially test a lot of what's risky without building the product first using proxies like customer interviews, mockups, and videos.

Shipping Weight: 2 pounds



Technical Details



Find Related Items





30 Day Return Policy - Company Info - Affiliate Disclosure Statement - FAQ - Privacy Policy - Over 20,000 Customer Feedback

© Copyright 2002-2011 Optasia Electronics, Inc. All rights reserved.