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Product Description
Sales and Marketing the Six Sigma Way (9781419521508): Michael Webb, Tom Gorman: Books. “Sales and marketing are new frontiers for Six Sigma and Michael’s book provides practical insights for any organization that is considering how to connect their continuous improvement efforts with top line growth and customer satisfaction.—John Biedry, Senior Vice President Continuous Improvement, ServiceMaster The name of the game is not to design the sales process around ourselves, but to create customer value. Sales and Marketing the Six Sigma Way is relevant to all executives who are looking to deliver maximum results internally and externally.”—Gregory T. Deininger, V.P. National Accounts, MarriottIt isn't often that I can recommend a Six Sigma book because reducing defects tends to be product-focused and internally-oriented. This book is not only different but better than any other Six Sigma book I've ever seen because it actually shows how to use it to increase the value of your relationships and experiences with your customers. This is the way Six Sigma should be done. —Paul Greenberg, author of CRM at the Speed of Light
Shipping Weight: 2 pounds
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