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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising (9780470974889): Robert Heath: Books. Link to review from Financial Times, 23 March 2012:http://www.ft.com/cms/s/2/d0c89708-7375-11e1-aab3-00144feab49a.html#axzz1qJBHn0i5(Heath) avoids academic obscurantism and fills the book with clever dissections of well-known ads... The case studies add up to an intriguing, down-to-earth introduction to the mysteries of the subconscious... Financial Times, March 2012Dr Robert Heath, who teaches at the University of Bath, has popularised the theory of ‘low attention processing’, which argues that ads make a stronger emotional and behavioural impact when we are paying less conscious attention to them. In his new book, Seducing the Subconscious, he further develops this thinking, providing a detailed and scholarly explanation of the psychological processes involved, and illustrating these with advertising examples, many based on his own long experience in ad agencies.Paul Feldwick, Credos, March 2012
Shipping Weight: 2 pounds
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