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Self-Esteem: A Proven Program of Cognitive Techniques for Assessing, Improving, and Maintaining Your Self-Esteem (9781572241985): Matthew McKay, Patrick Fanning: Books. McKay and Fanning recognize the complexity of the human tendency toward self- criticism. Their carefully written, cognitively oriented self-help book wisely avoids simplistic solutions, offering instead a systematic approach to self-eseem development. —Robert E. Alberti, Ph.D., author of Your Perfect RightPositive self-esteem is the centerpiece of a healthy personality. McKay and Fanning's new book offers us a valuable storehouse of tactics and strategies for constructing (or renovating) the foundation of our self-esteem. —Philip G. Zimbardo, Ph.D., author of ShynessSelf-Esteem is truly a very special title. Good writing is especially necessary for self-help titles.... I feel a special enthusiasm in bringing it to the notice of our audience. —The Midwest Book Review

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