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Product Description
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (9780749464714): Markus Stahlberg, Ville Maila: Books. A fantastic read - no matter who you are in the organization. - Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company Praise for the previous edition: Selected as one of the Top 30 Business Books of 2010 by Soundview Executive Book SummariesIf your product or brand is sold in a retail environment, you'll find plenty of insights and opinions in Shopper Marketing. - Roger Dooley, Neurosciencemarketing.com A must-read for all marketing, sales and retail practitioners, as well as for students of sales and marketing. - Soundview Executive Book Summaries An impressive lineup of 35 contributors. - Bill Schober, editorial director at In-Store Marketing Institute
Shipping Weight: 2 pounds
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