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Product Description
Shoveling Smoke: Advertising and Globalization in Contemporary India (9780822331452): William Mazzarella: Books. Shoveling Smoke is an extremely rich ethnography. One of the first anthropological studies of advertising in India, it is a truly pioneering piece of work.—Purnima Mankekar, author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial IndiaTheoretically ambitious and yet firmly grounded in the concrete, William Mazzarella's brilliantly imaginative ethnography of advertising and consumer practices in India ranks among the very best of globalization studies. Students of global forms of modernity will have much to learn from this book.—Dipesh Chakrabarty, author of Habitations of Modernity: Essays in the Wake of Subaltern Studies
Shipping Weight: 2 pounds
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