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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (Que Biz-Tech) (9780789749208): Barry J. Moltz, Becky McCray: Books. Why Learn From Small Towns? What Business People Are Saying… “Only in a small town can you discover the true nature of what it means to be connected and, at the same time, living in a fish bowl.” --Tim Sanders, NY Times Bestselling Author, Love Is the Killer App “People say the world is getting smaller; I think the world is getting more connected. It’s all about the relationships--who you know and who knows you. Through the power of the Internet, mobile apps, and online social networking platforms like Facebook, Twitter, Google+, and LinkedIn, businesses now have unprecedented ways in which to nurture relationships with everyone in their marketplace. We’re going back to the small town way of doing business where everyone knows your name and genuinely cares about you.” --Mari Smith, Author, The New Relationship Marketing “For generations, small town businesses have been responsible for building the American economy, and all entrepreneurs can learn a thing or two from their success.” --Scott Gerber, Founder, Young Entrepreneur Council; Cofounder, Gen Y Capital Partners; Author, Never Get a “Real” Job “Small town businesses know their customers. They know their kids’ names, they know their favorite sports teams, and what they buy on a regular basis. This kind of intimate knowledge creates loyalty--the kind of loyalty that creates longevity and success in business.” --Carol Roth, NY Times Bestselling Author, The Entrepreneur Equation “Small is the new big, because you can reach everyone with the click of a mouse and anyone can review and critique you. Think you know how to play the game? Think again. The rules have changed. Read Small Town Rules. It’s the rule book for the connected economy. Highly recommended.” --Michael Port, NY Times Bestselling Author, Book Yourself Solid “Business should be personal. The ‘who you are’ can play a huge role in the ‘what you offer.’ That’s how small towns have conducted commerce since the get-go, and we’d all be well-served to inject that kind of approach to our businesses--no matter how big in scope or vision.” --Rich Sloan, Author, StartUp Nation “There are a lot of traits about small town business that offer insights and opportunities for people to leverage in all businesses. Community matters. Relationships matter. People matter. My observation about conversations in a small town is that people care. And businesses that are smart are learning to listen, connect, share, and engage their customers, too. Big business and businesses in general could learn a lot from how a small town works.” --Jeff Pulver, Cofounder, Vonage; Founder, 140 Characters Conference, VON Conference “In a small town, word of mouth is the most powerful force there is. Everyone in town knows about the business. If the quality and service are good--or bad--everyone soon knows. That’s why every business should operate like a small town business, no matter where you’re located or how far away your customers come from. When you and your team run your business as if every potential customer will eventually know [6339] Technology and economics are transforming business in a completely unexpected way: even the largest companies must compete for customers as if they were small, local businesses. Your customers are talking to their peers everywhere--and listening to each other, not your carefully crafted advertising or branding. Suddenly, communities and personal connec¿tions are critical to your success. It’s just like doing business in a small town, where “reputation is forever.” Great small town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their solutions have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses. In Small Town Rules, Barry J. Moltz and Becky McCray show how to adapt proven “rural” and “local” approaches for today’s new “global small town”: one knitted together through the Web, Facebook, and Twitter. You won’t just learn why these techniques are so valuable; you’ll learn how they’re being applied right now by companies like L.L. Bean, Viking Range, and Walmart. • Going local, even when you’re global A seven-step plan for building crucial connections with culture and place • “Planning for zero”: surviving worst case scenarios that kill your competitors Questioning hidden assumptions, knowing your “seasons,” and investing for the long term • Sustaining profits and growth with limited resources “Rural-style” approaches to growth and profitability in resource-constrained environments • Adapting to the new economic realities of self-reliance Marketing and managing when there won’t be any bailouts or safety nets Small Town Rules • You now compete in one “global small town,” where all your customers can talk directly to each other, wherever they are • Local community and individual human voices matter most • Your personal reputation counts for more than your marketing, size, or resources Massive societal, technological, and economic changes have transformed the world into one huge small town. In this new “old” world, size, scale, and resources are no guarantee of success. Your true competitive differentiators are personal relationships in local communities: the reputation you earn from real customers with real voices. For generations, the best small town businesses have competed this way. They haven’t just survived; they’ve thrived. This book reveals what they’ve learned, showing you how to compete and win on a human scale with limited resources—no matter how huge, urban, or global you are. You may not realize just how much like a small town the business world is today… • When every customer can talk directly to each other, it’s like a small town • When people listen more to what your customers say about your company than your advertising, it’s l
Shipping Weight: 2 pounds
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