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Product Description
Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society (9780470873632): Curt Weeden: Books. In this groundbreaking resource, Curt Weeden—a noted expert on corporate giving—shows how to strategically plan, manage, and evaluate corporate contributions so that giving not only serves society but also delivers a return to the companies doing so. Throughout the book, Weeden makes the case for corporate responsibility with a common sense approach that's relevant to any business. Weeden addresses questions commonly asked by decision makers, explaining that there are thirteen hurdles that conspire to put a damper on a corporation's decision to give. Smart Giving provides clear answers explaining why a business should carve out a portion of its revenue and resources to assist causes and the nonprofits that support them. The book answers how much of a company's pretax profits should be used for such purposes and what conditions should be in place in order to justify the use of corporate resources for support of nonprofit organi- zations. It outlines the circumstances needed to ensure a corporation's philanthropy is properly aligned with its business purposes, and how to put in place a clear strategy and process of corporate giving. The book shows why CEOs and other senior executives should openly endorse smart giving that yields a beneficial ROI for society and the business itself. Weeden also describes how to provide competent oversight once a strategy is in place. These are the essential lynchpins that can make the difference between a lackluster, largely irrelevant giving program and a vibrant, meaningful venture.Smart Giving Is Good Business offers a potent prescription for linking and aligning business to causes that, when served well, will preserve our essential quality of life.
Shipping Weight: 2 pounds
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