Could not connect to Amazon
Product Description
Social Marketing: Influencing Behaviors for Good (9781412981491): Nancy R. Lee, Philip Kotler: Books. I finally had an opportunity this weekend to review the fourth edition of Lee and Kotler's Social Marketing: Influencing Behaviors for Good. What a treat to see an entirely new set of case examples that cover a wide range of social marketing applications. The book also incorporates new ideas from disciplines beyond traditional marketing borders, such as behavioral economics. Most importantly, the book retains its solid pedagogical approach, with clear explanations of social marketing's principles and the steps that make up the strategic planning process. Even if you have a copy of a previous edition, I recommend you add this one to your bookshelf.-Carol Bryant, Florida Prevention Research Center at the University of South Florida (Caroln Bryant Florida Prevention Research Center at the University of South Florida )
Shipping Weight: 2 pounds
|
(
) 
