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Social Media Marketing: A Strategic Approach (9780538480871): Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher: Books. This book is a highly relevant, invaluable marketing volume for people, students and instructors who are interested in leveraging social media in a number of platforms….not just Facebook and Twitter.You would be capable of creating and implementing a social media plan once you have studied this book. It provides a full plan, complete with everything you need.

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