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Product Description
Sold on Language: How Advertisers Talk to You and What This Says About You (9780470683095): Julie Sedivy, Greg Carlson: Books. Students and teachers of persuasion would benefit greatly from reading Sold on Language. Other professionals in communication, marketing, change management, sales, negotiation, and politics will find the examples and techniques of influence to be useful as both best practices to emulate and pitfalls to avoid. (PsycCRITIQUES, 11 January 2012)The result is a truly enjoyable, ironic and fresh volume, easy and pleasant to read for any type of audience. (Metapsychology, 15 November 2011)This is a well-written, entertaining, and penetrating book on advertisers' ubiquitous attempts at persuasion to influence marketplace behaviour, including the basis for an argument that advertisers are bent on making choices for the consumer. . . Highly recommended. Upper-division undergraduates through professionals/practitioners; consumers, general readers. (Choice, 1 October 2011)I highly recommend the landmark and must read book Sold on Language: How Advertisers Talk to You and What This Says About You by Julie Sedivy and Greg Carlson, to anyone seeking an open, honest, as well an engaging study into the nature of advertising messages, brands, and the words used to market products. This eye opening book will change the way readers approach advertising messages and the illusion that the market offers real choice. (Blog Business World, 28 April 2011)For a university student with nascent interests in language and thought, reading this book might well provide a stimulus to take some philosophy or psychology or language sciences, which would be no bad thing. (Times Higher Education Supplement, 21 April 2011)
Shipping Weight: 2 pounds
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