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Product Description
Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Product Manager (9780615379272): Greg Geracie: Books. Contents Acknowledgements Chapter One: Your Mission, Should You Choose to Accept It... Minting Product Managers What Exactly Is Product Management? About This Book Chapter One's Tips for Taking Charge Chapter Two: The Role of a Product Manager Your Responsibilities as a Product Manager Challenges You Can Expect to Encounter Skills to Succeed Balancing Competing Priorities Consensus Building and Cross-Functional Teams Chapter Two's Tips for Taking Charge Chapter Three: Key Activities to Help You Succeed Immerse Yourself in Your Organization's Objectives Understanding Your Company's Growth Stage and Its Impact Different Product Management Approaches Chapter Three's Tips for Taking Charge Chapter Four: Establish Firm Footing Begin by Taking an Inventory Informally Survey Your Internal Constituents Developing a Preliminary Plan (Hypothesis) Chapter Four's Tips for Taking Charge Chapter Five: Formulate a Winning Approach to the Market Develop a Vision for Your Offering Justify with a Solid Business Case Vest Your Organization Chapter Five's Tips for Taking Charge Chapter Six: Moving from Vision to Execution Product Lifecycle Management (PLM) Framework Product Decision-Making Framework Leveraging Cross-Functional Teams at this Phase Developing Product Roadmaps Chapter Six's Tips for Taking Charge Chapter Seven: Product Development Staying in Sync with the Development Team Further Defining Requirements Maintaining Flexibility Iterating with Customers Supporting the Product Launch The Emergence of Agile Chapter Seven's Tips for Taking Charge Chapter Eight: Never Take Your Eye Off the Market Market Dynamics and Competitive Analysis Frameworks Develop a System to Capture Near Real-Time Market Information Chapter Eight's Tips for Taking Charge Chapter Nine: Documenting Results Objective Data is Essential for Your Success Make the Shift to Proactive Product Management Leaving Documentation Behind for Those Who Follow Chapter Nine's Tips for Taking Charge Epilogue Index From the Introduction One of the best aspects of writing a book is being able to tell a story from the perspective of the way things should work. This book follows the exploits of Sean Knight, a fictional product manager who works at a fictional company called Alpha Technology Ventures. I based Sean's evolution throughout the book on my observations over the years, learning what does and doesn't work in product management. Many of these insights have come through my own trial and error and ultimately from leading others who shared my passion for the field. Product management is a function that few, if any, individuals ever trained in until they found themselves in the position. As I write this book, a good friend and colleague, who has been in project management his entire professional career, has just been asked to assume the title of Vice President of Product Management. I've written this book to help anyone who finds themselves in a similar position, regardless of whether they just came out of college or, like my friend, have been a top-achieving professional for years.
Shipping Weight: 2 pounds
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