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Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter) (9780321702029): Shel Perkins: Books. “Now that design skills have become a commodity, you need business skills to focus them. Shel Perkins has written a crackerjack book that will be on the shelf of every ambitious designer.” Marty Neumeier President, Neutron LLC Author of Zag and The Brand Gap “Shel Perkins' book Talent Is Not Enough: Business Secrets For Designers is a gift to the design community. It is an extraordinary resource jam-packed with wisdom, advice, and sage counsel. It is truly a business bible for professional designers.” Debbie Millman President, Design Group, Sterling Brands Host of Design Matters on VoiceAmerica Internet Talk Radio Author of How to Think Like a Great Graphic Designer “This is the best left-brain business book I’ve ever read for right-brain designers. And, having two right brains, I know what I’m talking about. I’m recommending Shel’s book to every student of mine and buying a copy for each designer on my staff.” Brian Collins Chief Creative Officer, Brand Integration Group, Ogilvy & Mather Worldwide Finally -- a comprehensive business guide written just for us. No designer should live without this book! Lynda Weinman Co-founder, Lynda.com Author of Designing Web Graphics “If only I could give a copy of Talent Is Not Enough to every graduating student! It's an invaluable guidebook. I wish it had been around before I went through my own education in the school of hard knocks.” Louise Sandhaus Program Director, Graphic Design, California Institute of the Arts “Damn good advice! This is a fantastic business handbook for designers. It’s loaded with the specific, usable, real-world business knowledge that designers need. Shel has done a masterful job of making the information simple, clear, and easy to follow. This is a must-have book for any designer who wants to succeed in business.” Billy Pittard President, Pittard Inc. “This is a virtual encyclopedia of essential design business information. I’ve practiced on both sides of the freelance/in-house fence for more than twenty-five years and it amazes me that there’s not a single business question I’ve encountered that doesn’t have an in-depth answer in this book. Just as important as the range of advice is the fact that Shel’s conversational writing style makes all the information accessible and easy to understand. This is the go-to resource for all design business topics.” Andy Epstein Chair, AIGA Task Force on In-House Design Author of The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer “This is the most concise and brilliantly informative guide I have ever wished I’d read before establishing three studios for ATTIK. Shel has managed to capture a vast array of learning that most of us only gather after many years of trial and error — a guide that every independent designer or agency owner should have within arm’s reach.” Will Travis President, U.S. Operations, ATTIK “There is no doubt that Gravity Tank owes its success in part to Shel Perkins and the business values he taught me early in my career. Now all that wisdom is captured in Talent Is Not Enough. All creative professionals running their own business should grab a copy immediately and start reaping the benefits.” Chris Conley Partner and Co-Founder, Gravity Tank Track Lead, Human-Centered Product Design, IIT Institute of Design “A great overview of all of the issues that designers need to know to be in business.” Nathan Shedroff Chair, MBA in Design Strategy, California College of the Arts Author of Making Meaning and Experience Design “Many design firms and designers have benefited from Shel Perkins’ sound busin[6914]
Shipping Weight: 2 pounds
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