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Product Description
The Business of Media: Corporate Media and the Public Interest (9781412913157): David R. Croteau, William D. Hoynes: Books. The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples. (Jane Downing )... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines. (The Bookwatch )
Shipping Weight: 2 pounds
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