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Product Description
The Copywriters Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (9780805078046): Robert W. Bly: Books. This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.-Los Angeles Times
Shipping Weight: 2 pounds
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