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Product Description
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Communication Series) (9780415873543): Helen Katz: Books. Helen Katz is Senior Vice President and Director of Research for Starcom Mediavest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, University of Illinois, Northwestern University, and Bradley University.
Shipping Weight: 2 pounds
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