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Product Description
The New Farmers Market: Farm-Fresh Ideas for Producers Managers & Communities (9780963281425): Vance Corum, Marcie Rosenzweig, Eric Gibson: Books. The authors divide their book into three sections. Part 1 one covers selling at a farmers' market, offering advice on choosing crops and products, keeping records, staffing a booth, setting prices, setting up displays and merchandise, and using color and texture to enhance eye appeal. Part 2 gives information on starting a neighborhood market (the name's important, the authors say), attracting farmers, market demographics, advertising, publicity, tastings, and other special events. Location, timing, and day-to-day concerns also are discussed. Part 3 deals with such topics as social issues and Web sites. In five appendixes the authors discuss insurance, a market study, customer surveys, market profitability, and benefits. An extremely helpful public library handbook. George CohenCopyright © American Library Association. All rights reserved
Shipping Weight: 2 pounds
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