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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (9780470051054): Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci: Books. This book is packed with great examples of how major brands have used digital media...backed up with excellent research. (International Journal Of Advertising, January 2008)

Shipping Weight: 2 pounds

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