Could not connect to Amazon
Product Description
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible (9780785288060): Brian Tracy: Books. With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: Your subconscious does not think or decide. It merely obeys your mental commands. Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like The Inner Game of Selling and The Power of Suggestion. The Getting More Appointments chapter recapitulates sound but Willy Lohman-esque advice like Sidestep the Excuse or Don't Be Put Off; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Shipping Weight: 2 pounds
|
(
) 
