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Product Description
The SAGE Handbook of Social Marketing (9781849201889): Gerard Hastings, Kathryn Angus, Carol A. Bryant: Books. This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our futurePhilip Kotler, Northwestern University and Nancy R. Lee, Social Marketing Services, Inc This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our futurePhilip Kotler, Northwestern University and Nancy R. Lee, Social Marketing Services, Inc (Philip Kotler and Nancy R. Lee )
Shipping Weight: 2 pounds
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