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Product Description
The Wide Lens: A New Strategy for Innovation (9781591844600): Ron Adner: Books. Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner''s core insight is profound, that an innovation''s success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution. (-Jim Collins, author of Good to Great co-author of Great by Choice )This is a path-breaking perspective on innovation. Adner''s tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure. (-Clayton M. Christensen, Kim B. Clark Professor, Harvard Business School, autho )The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today''s interdependent world. This is highly useful reading for anyone whose success depends on collaboration. (-John Donahoe, President and CEO, eBay, former CEO, Bain & Company )The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today''s big challenge. The Wide Lens will help big and small companies grow faster. (-Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation )Engaging, insightful, and immensely practical. Success in today''s economy requires mastery of your innovation ecosystems, and The Wide Lens is the definitive guidebook to this new landscape. Adner''s innovative tools and insights will make your strategy more robust and your organization more effective. (-Kevin Sharer, Chairman and CEO, Amgen )''What is the big picture?'' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere. (-Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-au )As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, it takes a village! And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours. (-Geoffrey Moore, author of Crossing the Chasm, and Escape Velocity )
Shipping Weight: 2 pounds
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