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Product Description
This business has legs: How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze (9780471147497): Peter Bieler: Books. The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the Thighmaster through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.
Shipping Weight: 2 pounds
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