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Traction: Get a Grip on Your Business (9780979799006): Gino Wickman: Books. “… these concepts have helped us create a strong, healthy, and skilled leadership team with clarity around the company’s vision and each member’s contribution to that vision.”—Eric Ersher, Founder & CEO, Zoup! Fresh Soup Company“Today, a year after implementation, we have supercharged the business.… The growth has been explosive even through the recession.”—Bob Verdun, President, Computerized Facility Integration, LLC (CFI)“When we began implementing these concepts … my business owned me—I didn’t own my business.… Now our revenue has gone up by almost 100 percent in two years! The best part is, I am not only happier again but also have more freedom of time.”—Curt Whipple, Owner, C. Curtis Financial

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