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Trading to Win: The Psychology of Mastering the Markets (Wiley Trading) (9780471248422): Ari Kiev: Books. Buy low, sell high. Sounds simple? Hardly. As most traders will tell you, finding the right entry and exit points in a market is too often a stressful and even gut-wrenching experience. Ari Kiev, author of Trading to Win, wants to change all that. Kiev spent five years with a group of professional traders at SAC Capital Management, a $500 million hedge fund, studying the psychological and emotional aspects of what makes for a successful trader. Kiev found that what hinders many traders is ego, fear, emotion, and false beliefs about yourself and the markets. Gaining mastery as a trader means seeing the market as it is, not as a reference point for your own existence. Kiev advocates a disciplined, Zen-like approach to the markets that begins with articulating a specific goal then committing oneself to attaining that goal in the most objective way possible, overcoming the emotional baggage that too often leads to poor decision-making. Trading to Win is for professional and amateur traders of every stripe who are looking for insight into their own behavior and approach to the markets. --Harry C. Edwards

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