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Product Description
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management (9781591397663): V. Kasturi Rangan, Marie Bell: Books. V. Kasturi Kash Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.
Shipping Weight: 2 pounds
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