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 Treat Your Customers Could not connect to Amazon
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Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Familys Dairy Queen Store: Bob Miglani: Books. Miglani, a fortune 500 executive, attributes much of his success to managing his family's Dairy Queen for 21 years. Here, he shares the lessons he learned, including once in a while, taste your own ice cream, (try out the customer experience) and check the weather before you order (study consumer preferences and economic trends). Although the book can be predictable, light-hearted examples, like an illustration of the importance of product consistency using the difficult task of getting the height of an ice cream cone just right, make a refreshing medium for business advice. Unified around his eighth lesson, never forget the plain old vanilla, Miglani shows how satisfying simple advice in a simple package can be.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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