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Product Description
Understanding Michael Porter: The Essential Guide to Competition and Strategy (9781422160596): Joan Magretta: Books. “Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter’s concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed.” — The Globe & Mail“200 pages of simple, non-faddish common sense for business.” — Anna Farmery, TheEngagingBrand.com“Book of the Month. This book will become the strategy bible for today’s busy managers.” — Business Executive
Shipping Weight: 2 pounds
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