Could not connect to Amazon
Product Description
Users, Not Customers: Who Really Determines the Success of Your Business (9781591843863): Aaron Shapiro: Books. Shapiro's ideas are smart and perceptive, and his approach to strategy pleasingly concrete; he urges business owners to create a digital experience that's in service of customers, not trying to trick them. A much-needed, incisive guide to creating a genuinely appealing digital presence. -Publisher's WeeklyUsers, Not Customers is so interesting and important... Mr. Shapiro has produced something of real value for marketers. - AdAgeUsers Not Customers provides an insightful and pragmatic road map for transforming your company. It goes well beyond cataloging the expanding set of ways that digital can be applied to drive more innovative marketing, addressing the capabilities and cultural shifts that are required for success.-Matthew Egol, Partner, Booz & CompanyUsers Not Customers is a must read for anyone seeking to integrate digital experiences with their products and services. Shapiro presents a wonderful novel perspective on the evolving role of digital in business as a tool for interacting with the world. -Ramon Casadesus-Masanell, Professor of Business Administration, Harvard Business SchoolA clear blueprint for success in our growing digital economy. Shapiro's research outlined in Users Not Customers will become the seminal work on digital transformation--a sink or swim exercise for most companies over the coming decade. -John C. Williamson, SVP, GM, Comcast.com
Shipping Weight: 2 pounds
|
(
) 
