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Product Description
We First: How Brands and Consumers Use Social Media to Build a Better World (9780230110267): Simon Mainwaring: Books. Named Strategy + Business best marketing book of 2011“Social media—viral, borderless—is the perfect vehicle to promote contributory consumerism, and Mainwaring has fascinating suggestions for technological innovation and systemic change…the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world.”—Publishers Weekly“Offers clearly written and well-informed solutions…A must-read for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.”--Kirkus Reviews“Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”--Jeff Jarvis, author of What Would Google Do? and New Media columnist for The GuardianWe First lays out a movement to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow.--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.“Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.”--Charlene Li, author of Open Leadership and Founder of Altimeter Group“Simon is the new master of the 'three wins' - for your company, for you customers and for the planet. He shows us clearly that companies that mean more actually make more, turning customers into their most important evangelists. Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.--Steve Hayden, Vice Chairman, Ogilvy & Mather WorldwideSimon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In We First, his approach inspires and empowers both brands and consumers with innovative solutions to some of the biggest challenges facing our world.--Scott Harrison, Founder of charity: water“Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.”--Brian Solis, award-winning author of Engage“We First is more than a must read - it's a must do. Buy it, act it, and most importantly – LIVE IT!”--Gary Vaynerchuk, author of New York Times Bestseller Crush It! “We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need.”--Philip Seib, Professor & Director, Center on Public Diplomacy, Annenberg School, University of Southern California“Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change.”--Dave Hudson, CEO NM Incite, Nielsen & McKinsey“We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators”--Peter Guber, Chairman & CEO Mandalay Entertainment“Simon Mainwaring’s transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbre[7309] Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company. To connect with Simon visit simonmainwaring.com and Twitter at @simonmainwaring
Shipping Weight: 2 pounds
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