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Product Description
What Price the Moral High Ground?: How to Succeed without Selling Your Soul (9780691146942): Robert H. Frank: Books. This book is short, accessible and thought-provoking. . . . Frank draws heavily from game theory and evolutionary biology to explain why do-gooders work for less and firms that don't squeeze suppliers and cheat customers profit over the long run. -- Washington PostMoral behavior is not irrational . . . Frank insists. The challenge is to define self-interest in a manner capacious enough to accommodate the real motives for people's choices. Frank does this with a mixture of Darwinian science, psychology, and flexible common sense. -- Laura Secor, Boston GlobeWhat Price the Moral High Ground? Is wide-ranging and well-written. -- John J. DiIulio, Jr., The Weekly Standard[Frank's] vision is one that allows people to strive to meet their chosen goals and promotes the common good in an ordered cosmos--which is exactly where many of us want to live. -- Merrill Matthews, Business Economics
Shipping Weight: 2 pounds
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