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Product Description
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (9781416595243): Paco Underhill: Books. At last, here is a book that gives this underrated skill the respect it deserves. -- The New York Times Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, Back to the Future trilogyI'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating. -- Rocky Mountain News (Denver)Why We Buy is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's
Shipping Weight: 2 pounds
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