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Product Description
Winning at Mergers and Acquisitions : The Guide to Market Focused Planning and Integration (9780471190561): Mark N. Clemente, David S. Greenspan: Books. Winning at Mergers and Acquisitions offers a critical new approach to strategic M&A based on the authors' pioneering concept of marketing due diligenceSM. Covering every state of market-driven M&A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Features dozens of real-life case studies--including both failures and extraordinary successess--plus inside comments from leading M&A specialists.
Shipping Weight: 2 pounds
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