Could not connect to Amazon
Product Description
Winning at New Products: Creating Value Through Innovation (9780465025787): Robert G. Cooper: Books. This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of ManagementThis book is an invaluable guide...It's full of best practices, practical methods and real-world illustrations that demonstrate how to succeed at product and service innovation. --Dick Arra, Chief Technology Officer, ITT CorporationThis book provides insights into the new approaches and offers very useful guidelines for creating a powerful innovation setting in your organization. --Hannes Erler, Vice President of Innovation, Swarovski K.G.
Shipping Weight: 2 pounds
|
(
) 
