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Word of Mouth Marketing: How Smart Companies Get People Talking (9781608323661): Andy Sernovitz: Books. ''I highly recommend this book because it is so practical, tactical, and hysterical.'' ---Guy Kawasaki, author of Rules for Revolutionaries ''Read this book to relearn what you always knew just in time for it to change your business life.'' ---Bob Garfield, Co-Host of NPR's On the Media ''No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.'' ---Peter Fader, Professor, Wharton School of Business ''A quick, practical, and extremely useful guide to word of mouth marketing.'' -- Emanuel Rosen, author of The Anatomy of Buzz ''This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book.'' -- David Godes, Associate Professor, Harvard Business School ''Great book on WOM. Nicely written.'' -- Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing ''It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.'' -- Bob Garfield, co-host of NPR's On The Media ''Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.'' -- Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists ''Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.'' -- Geoff Ramsey, CEO, eMarketer ''It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.'' -- Brad Santeler, Kimberly-Clark ''A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company.'' -- Ed Keller and Jon Berry, authors of The Influentials ''It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.'' -- Bob Pearson, Dell ''Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking.'' -- Greg Stielstra, author of PyroMarketing ''The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The Five Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises.'' -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University ''There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.'' -- George Silverman, author of The Secrets of Word-of-Mouth Marketing ''Another must-read if you're at all interested in word of mouth marketing.'' -- Mark Hughes, author of Buzzmarketing ''Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.'' ---- MaryLee Sachs, Chairman, U.S., Hill & Knowlton''As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for adver[6167] A quick, practical, and extremely useful guide to word of mouth marketing. - Emanuel Rosen, author of The Anatomy of Buzz This book is to Gladwell's The Tipping Point as Engineering is to Physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book. - David Godes, Associate Professor, Harvard Business School Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way. - Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life. - Bob Garfield, Co-Host of NPR's On The Media A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company. - Ed Keller and Jon Berry, The Keller Fay Group, authors of The Influentials It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend. - Brad Santeler, Director, Kimberly-Clark No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz. - Peter Fader, Professor, Wharton School of Business Andy's approach is practical, affordable and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking. - Greg Stielstra, author of PyroMarketing Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here. - Geoff Ramsey, CEO, eMarketer The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The 5Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises. - Don E. Schultz, Professor Emeritus-in-Service, Northwestern University
Shipping Weight: 2 pounds
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