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Product Description
Yes!: 50 Scientifically Proven Ways to Be Persuasive (9781416576143): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini: Books. Blair Hardman brings competent and generally pleasant—if not particularly animated or memorable—delivery to this practical collection of tips and tricks. The content itself—divided into 50 minichapters—proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover(Reviews, Apr. 14). (Feb.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Shipping Weight: 2 pounds
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