HOW TO GET BIG MONEY IN YOUR MAIL BOX - EACH DAY
Outside of selling online, no other business venture seems so inviting, or attracts so many
people than that of selling via mail order.
On the surface, it appears to be an easier and faster way to
become rich than almost any other method of doing business.
All the people in the world are your potential customers; you
work from the privacy and comfort of your own home; you set your
own working hours; and you answer to no one but yourself.
Ideally, you should have a product of your own - something you
can produce at very low cost, and sell at top price.
If you are buying in something, advertising and re-selling it,
in order to realise a profit, you have to mark it up by at least
300%.
This is not an unreasonable mark up for mail order sales.
Your product has to have mass appeal, and it has to be something
not readily available to your prospective customers except
through you.
The product should be such that you can "carry an inventory"
without worry of spoilage, aging or other damage.
It should be something you can send through the mail - deliver
to your customer - for next to nothing in relation to your
selling price.
The great part is that often what sells through mail order, sells
well also online. So selling both through mail order and on websites
such as ebay, can give you double the sales and all the orders
are mailed the same, whether it is mail order or internet sales!
The best money making product of all is a "How To" report such
as this one.
You don't have to be a literary genius, or even an experienced
writer to write one of these reports.
In fact, the easiest way is to buy a set of these reports, read
each one other, set it aside and write a similar one with more
elaboration or from a different point of view.
Give your report a commercially appealing title, set a price for
it, and advertise it widely in a number of nationally circulated
mail order publications, and you could have something that will
continue to bring in money for you for many years to come.
The absolute best money maker of them all is a report you've
found a great need for, researched thoroughly, and written from
scratch.
Discovering these needs is not that difficult a task.
If you don't have the time to write and market one of these
reports, or just cannot produce one for whatever reason, the
next best thing is to purchase one with reproduction rights!
Here, you can have a number reprinted for as little as 40 cents
each, and sell them for $4 to $10 each.
The only problem with this approach is that after a year, nearly
everyone in mail order will have a copy of these reports, and
will be trying just as hard as you are to sell them.
Just because you haven't got the time or the tools to write one
of these reports is no reason for not producing one.
If you get an idea or the background material, and the
confidence that such a report will sell - get in touch with
someone who specialises in this kind of writing, and have them
put the finished product together for you.
Generally, the fees will be $40 - $100 per thousand words.
But this is an "incidental fee", indeed, if you come up with
something that has the potential of bringing in several thousand
dollars a year for the next ten years or so.
Remember, once you have it together and written, you just
continue making copies of your original and filling prepaid cash
orders for as long as you wish to stay in business.
Many people make the mistake of "sending their whole store" in
response to every inquiry.
When you receive an inquiry to your advertising, you should have
a prepared sales letter describing the item you're advertising,
and perhaps a circular listing in catalogue style of some of
your other products that tie in with the product of your sales
letter.
This is known as the "Featured Selection Plus Alternatives"
approach.
When you receive an order for the product you've been
advertising or featuring in your direct mail efforts, include
one of your product catalogues in the package with the
customer's order.
The most effective practice is to include an advertising
circular or brochure of a leader item or special of the month,
and your catalogue.
The main thing NOT to do is include more than a couple of
separate "featured selection" circulars.
Keep your eyes on how the big mail order houses do it, and
duplicate their operating plan within your own means. The
important thing to remember here is to be sure to include
something different, something new, something your customer has
not seen or been offered a chance to buy - as with each
successive contact you make with him.
Once you've broken the ice and got him spending money with you,
continue showing him products of a related nature that should
stimulate his appetite for greater success.
For sure, he'll never be more in the mood to buy from you than
when he receives something he has ordered.
So every time you fill and send out an order to a buyer, include
an opportunity for him to buy even more from you.
You can make a very comfortable income, but you'll never get
rich so long as you're having your orders dropshipped for you.
Having a connection with a prime source that will dropship
orders for you is one of the surest and best ways to "learn" the
business of selling by mail - but if you really want to make it
big, you'll use drop shipping sources for learning, and to back
up your primary product with follow up offers.
If you don't have a primary product of your own, the next best
thing is to buy in quantity lots at wholesale prices.
A word of caution here, though: do not buy a quantity supply of
anything until you've seen a sample of the product and have
thoroughly tested the saleability of that product. Too often,
the beginner is sold a quantity of a certain product at
so-called wholesale prices, only to find that after he had spent
his capital he either doesn't want to put forth the effort and
time to sell that particular product, or that he can't give it
away, let alone sell it!
Suppliers who operate this way, almost forcing you to buy an
inventory to have available for your orders, generally derive
most of their income from the sale of these initial "required"
inventories.
Always investigate and check out the saleability before you buy
anything more than just a single sample.
Selling your reports depends on your advertising.
You have to get the word out that you have "money making
information" available for sale.
Start out small by using short classified type advertisements.
Look at how some of the established mail order report sellers
are doing it, and copy their methods.
Do not copy their ads - instead, use them as idea stimulators
for your own original copy.
Place an ad in one of the largest circulation publications you
can find, and then use the income from that ad to buy and place
more advertising.
In other words, use the money that comes in from the first ad to
place similar ads in three or four other publications.
One of the insider secrets of the mail order business is in
multiplying your advertising exposure.
this means simply that you start with an ad in one publication,
and from there, expand your exposure by advertising in more
publications.
Be patient, and wait for the returns from your current ads, then
use that money to increase the number of people who will have a
chance to see your ad.
It's as simple as that, and it works every time. Try it and see
for yourself. All of this means that as you are getting started
in a new mail order business, you have to reinvest all your
business income back into the business.
