HOW TO MAKE BIG MONEY FAST, RENTING MAILING LISTS
Anyone wanting or needing to build a fast source of income
should definitely consider establishing a mailing list rental
business. All it takes to get started is your time, and once
you're organised, you can easily parlay this business into a
$100,000 a year income.
The first thing of course, is the compiling of names for your
mailing list. This is done simply by noting or listing on 3" x
5" index cards the names and addresses on all your incoming
mail. Arrange these cards in alphabetical order, and you're
almost ready for business. Or, of course, if you have a
computer with a label program, your job is simple to the
extreme - just enter them in!
To build your list of names, simply run an advertisement in as
many of the mail order publications as you can afford, offering
a free list of 100 mail order buyers for a self addressed and
stamped envelope. And again, as you get these responses to your
ad, list their names and addresses in your card file system, and
file them in alphabetical order, or enter them onto your
computer program.
Another way to build your list of names fast is to run a short
classified type advertisement offering a free report on some
sort of money making idea, in exchange for a self addresses and
stamped envelope. As you do with all your other incoming mail,
list the names and addresses.
When you've got a thousand names in your card file or on your
computer program, the next thing is either to purchase a box
of self adhesive labels and type these names and addresses onto
the sheets of labels (or if you have a computer, simply print
them direct onto labels). If you are typing them by hand, the
best way is to purchase the A4 sheets of labels, you can get
usually 20 -30 names and addresses on a sheet in label format,
and then take that sheet of labels to your nearest photo copy
shop, copy them onto plain paper masters and you're ready for
business.
Meanwhile, be sure to file your plain paper masters and hold
them/guard them with your life. You can send out the labels you
typed on to your first customer.
Look through all the publications offering advertising space for
mail order operators - clip out and study those advertisements
offering mailing lists - and from these, make up your own ad.
You should be offering your lists for one-time use at $10 for 100
names, $40 for 500 names, and $80 for 1,000 names.
Check with your paper supply sources for the best wholesale
prices on reams of plain paper, gummed labels, and the peel and
stick labels (and computer labels if relevant). At the same
time, explain what you're about to do with the owner or operator
of your local copy shop, and arrange a deal whereby you can copy
your names at reduced prices, so long as you provide your own
paper.
Then, when your orders start coming in - you simply take your
"master mailing list sheets" to the copy onto CD or paper, for
sending to your customers. Basically, we suggest that you do all your
copying once a week, package all your orders for that week, and
drop them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same
time pull in a lot of new names of people who are interested in
mail order, by writing and submitting articles to the various
mail order publications. If you arrange such a deal with a
publisher, run your mailing list ad, and put at the bottom of
your article, something like, For more information, or if you
have a particular question, write to me at ...
It would also be a good idea to check out your own capabilities
of producing and mailing out a mail order ad sheet - just a one
page flyer with 3 columns of ads on one side, and a full page
advertisement of some program or product you're promoting on
the other side. Then, with such an ad sheet, you contact all
the mail order publishers, and offer to run their ad in your
publication if they'll run yours in their publication.
Whenever you're adding a new name and address to your system,
always mark whether or not you've received any kind of order
from that person. You should also number your mailing lists -
mark 01 on the cards of the first 1,000 names you type up, 02 on
the next thousand, and so on, until you retire or sell your
business.
Finally, when you've accumulated 5,000 or more names on your
lists, you can begin contacting some of the national list
brokers and setting up arrangements for them to broker or rent
your list for you. Usually, they get 20% of the rental fee each
time they rent your list - a small price to pay when you
consider these people can rent your list out 50 to 100 times a
year. They do all the advertising and selling for you, with
your only responsibility being to work out arrangements to get
the lists to the rental customers.
