THE MONEY MAKERS GUIDE TO EASY MAIL ORDER RICHES
Selling products and/or services through the mail is one of the
fastest growing methods of doing business in the world today.
It's estimated that sales run to hundreds of millions of dollars in
the US alone, and absolute billions throughout the world.
Millions of people from all walks of life, and in all parts of the
world are "into" mail order, with more coming in every day. Some
of them are grossing in the millions, some are chalking up sales
figures of several hundred per month, and there are others who
only give it a quick try, make a few dollars, and drop out.
Mail order selling appeals to almost everybody with a desire to
get rich. Generally, it doesn't require complicated equipment, a
lot of start up capital, or an expensive office. Mail order is a
kind of business that can be run by anyone from the comfort of his
or her own home.
About all that's required for success in mail order selling is an
understanding of what you're doing - it's not a game or a kind of
thing you want to just give a quick try ... It's a way of doing
business, and requires a good understanding of what people buy,
why they buy, and an operational plan that will lead you to
success.
In order to make it big in mail order, you must understand that
it's a selling business. Thus, you've got to decide on what you
want to sell - who your buyers will be - and know why they buy -
and then, program your selling efforts in such a way that these
people will buy from you.
The best, and the easiest selling product or service - because it
has the greatest appeal to the most number of people - is
information that gives people knowledge or instructions that will
enable them to get rich. The bottom line is simply that everybody
in the world wants to know how they can get rich - without putting
forth too much of an investment in either money, time or effort.
So, the first thing that you should do is some marketing research:
Look in all the publications running mail order advertisements and
opportunities - get a good understanding of what they are doing -
how they are doing it - and then formulate a business plan of your
own that will allow you to duplicate what they're doing.
With get rich information or instructions - and knowing that to
make the really big money you have to be the author or the prime
distributor - there are two ways to go. You can become the author
with all the involved headaches and demands upon your time, or you
can buy the reproduction rights and re-sell or distribute them as
your own.
As the author, you'll have to do the research, the writing, the
printing, advertising, and order fulfilment.
As a prime source distributor, you can pay a one-time fee for the
reproduction rights - then spend your time and money on selling
efforts. You still have to handle the printing, the advertising,
and order fulfilment - but you have the advantage of "choosing and
picking" only what you feel will make money for you. With most
writers, only about 10% of what they spend hours, weeks, even
months researching and writing, ever sells for them. Writers are
just not geared to the profitable marketing of their materials.
Your initial marketing research should give you a good idea of
what is selling - what the people are buying - and which titles of
any particular author you want to promote, and sell for your own
profits.
The next thing is to look through all the publications you can
find that carry mail order ads - those that run issue after issue
(but not those run as fillers by the publisher) are usually the
ones that are making money for the people selling them (or you can
bet they wouldn't keep running them!)
Decide which kind of program you want to run, and how you want to
make money ... the best ad to run is one that offers a free report
relative to a money making plan. Your ad might read: FREE
REPORT! Insiders Secrets to Your Own Million Dollar Multi Level
Empire. Send SASE to:
In reply to each of the responses you get to this ad, you send
them a one page report that briefly explains your multi level
secrets, with an invitation at the bottom for those really
interested in multi level marketing, to send in another $20 or $30
for your complete multi level marketing "how to manual". You can
then fill up their SASE with other offers, such as the
availability of mailing lists for rent, a multi level program of
your own, and a listing of other business success reports you're
offering.
At the same time, you compile the names and addresses of all the
people sending for either your free report or their own materials,
and you have the beginnings of a mailing list of your own that you
can rent out over and over again at huge profits to yourself.
Save all the envelopes with return addresses, and when you've
accumulated a thousand or two of these, you can send them in to
list compilers and pocket another $100 to $200.
The other way of advertising is the offering of your own report or
book for sale from the ad. Such an ad would read about like this:
Insider's Secrets to your Own Million Dollar Multi Level Empire.
Dynamic, new report, shows the easy way.
It's very difficult to sell anything directly from a classified ad
because there just isn't enough space in which to do a complete
job of selling. Thus, if you do try to sell from a classified ad,
be sure to keep your selling price under $10.
A $6 item should pull well with a classified ad - a $10 item will
take at least a one inch display ad - a $40 item will take a well
written full page ad, and anything more than 320 will require a
professionally written sales letter.
When you're just getting started in mail order selling, stick to
small classified ads - test the pulling power of your ad, and your
product, as well as the publication your ad runs in ...
Analyse and practice rewriting some of the ads other people are
running - experiment, and run a few ads in only one or two
publications - and then build upon your success. In other words,
if your first ad costs you $60, and you take in $180 - take that
$180 and run the same ad again, not only in the same publication,
but in a couple of other publications as well. Use your profits
to expand the exposure of your offer - let as many people as
possible see it.
It's important to note that you cannot expect to "live off" the
income from your beginning business efforts. You have to have
"other" money to pay your bills.
Mail order success is built upon the wise investment of your
advertising money. Take $200 and run a classified ad for your
reports in one of the big national publications. Figuring that
from the first $200, you take in $600, run the same ad again in
that publication, and at the same time in two other publications.
Thus, your real profits should triple - and if you keep on
reinvesting your profits in additional advertising exposure -
conceivably within six months or less, you should be hauling in
several thousands dollars a month in profits.
For a complete reproduction and re-sale/distribution rights
listing on other reports, drop a line to the publisher from whom
you bought this one.
