HOW TO RECRUIT DEALER/DISTRIBUTORS TO SELL FOR YOU
Everyone dreams of owning a super money making business where
other people do all the work, and their only duty involves the
approval of sales and bank deposit slips. It's the only way to go
as a business owner.
The problem is, however, not too many people seem to know how to
"put together" such a business. What you're really talking about
is an operation where you supply the product and other people do
the selling - a prime source with a dealer or distributor network.
Assuming that you have the product, you'll also need a sales kit
and plenty of impressive, eye catching promotional materials. If
you don't supply or offer to supply materials with which your
sales force can sell the product, you'll have a hard time
enlisting people to sell for you, and you probably won't set any
sales records relative to your product either.
Let's assume that you've just written a book - HOW TO MAKE œœœ'S
PER YEAR AT HOME WITH YOUR TYPEWRITER. OK, in order to sell this
book, you've got to get the word out to the people that you have
such a book available. Advertising on your own is going to cost
you money, and unless you've got a good understanding of the
advertising business, you may never reach your full sales
potential - besides, the time and effort expended in finding the
"right" place to advertise, the placing of your ads, monitoring
your returns, and the frustrations of dealing with curiosity
seekers, will quickly wear you out. Such is not the way you
envisioned your life when you got the idea to write the book, get
rich and enjoy a life of leisure.
So, just as soon as you've got your book written - the book is
your product - get some "bids" out to the advertising agencies in
your area, the freelancers, and the advertising department at your
local colleges. What you want these people to do is make up an
advertising circular promoting and selling your book. Now then,
in a different - maybe smaller- type, and kind of like as an
afterthought - at the bottom of this circular, you include the
phrase: Dealer Inquiries Invited.
Look over all the submitted circulars and choose the one(s) you
consider the best. Then have a supply of these printed up at your
local print copy, obtain a mailing list of opportunity seekers,
and get them in the mail.
Just as soon as you've dropped these first circulars in the mail,
start writing your dealer/distributor letter. This should be
simply an explanation describing how you will dropship orders for
their customers, allowing them a certain commission on each sale
and, the price per copy you'll sell your book to them in wholesale
quantity lots. At the same time, this letter should include a
copy of your advertising circular, and an explanation, reassuring
these dealers that they can reproduce this circular, with their
name and address in place of yours on the order coupon. You might
even include a brief note that you will pre-print these circulars
with the dealer's name and address and send them to him for a
wholesale printing price. All of this boils down to your
supplying him or her with whatever is needed to promote and sell
copies of your book for you. The bottom line is simply that you
can only reach so many people, and sell so many books by yourself.
with 1,000 people helping you - mailing out advertising circulars
and running small ads in loads of opportunity seeker publications
- your costs of running your business will be minimal while your
book sales should rocket.
Remember though, you need an impressive, eye-catching advertising
circular or mailing package for your sales force to use as their
own, and you need a clear, easy to understand letter outlining the
commissions you allow, the price of your books in wholesale
quantity lots, and the availability of advertising materials for
your dealers.
The advertising circular should be dual purpose - you send it out
to solicit sales of your products, and at the same time, recruit
dealers who are impressed with your advertising materials and feel
that they can make some money for themselves by promoting your
product. Again, this needn't be much more than a simple "throw
away" line at the bottom of the circular: Dealer Inquiries
Invited.
Now that you're organised this far, the next thing is to contract
to run as many small DEALERS WANTED ads in as many of the mail
order publications as possible. Such an ad can be either a
classified or a small, but eye catching one inch display ad:
DEALERS WANTED! Outstanding new book. Sells like wildfire!
Everybody wants a copy! Make $20 profit on every $30 sale!
Details send SASE to:
Basically, that's all your "dealers wanted" ad need to say, and
then with plenty of exposure in all the mail order publications
over a period of six to eight months, you should have hundreds of
people all over the country selling your book for you. Simple,
easy, almost cut and dried, but it works!
In building my own business from scratch over the past few years,
I've found that once you've established a basic dealer/
distributor network - or a list of people selling for you - you
can add hundreds of related products, and the orders just keep
coming in. Give it a try, and see for yourself just how easy and
profitable it can be for you!
