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THE COMPLETE MAIL ORDER BUSINESS
Now you've read about the 10 best mail order businesses. Have you noticed how
some of them fit together? Well, in all actuality, ALL 10 fit together. You
can have a profitable, part-time or full-time mail order business by running
as many of these mini-businesses together as you can.
Take another look through the reports and see how producing and selling
information, print brokering, circular mailing, producing ad sheets, co-
publishing other ad sheets, big mails, mailing list rental, typesetting,
rubber stamps and clip art all fit together with each other. You can
advertise your services in flyers that get mailed with other circulars and ad
sheets in your big mails, which are ordered by customers whose names and
addresses get added to your rental mailing list, which is ordered by other
dealers who find out about your other services. Customers who aren't in the
mail order business can still gain useful information from your products, use
your print brokering services to get the best prices on their other printing
needs, and can purchase return address rubber stamps from you. It all goes
together in a cycle that will make money for you. All you need to do is be
persistant (VERY persistant) and remember the following tips.
- ADVERTISE! People can't and won't order from you if they don't know who
you are and what you sell. Get those ads out there! You don't have to
spend thousands of dollars on full page ads. Put those one-inch ads in the
ad sheets you get in the mail. They're cheap, and they WORK.
- REINVEST! Don't expect to build a full-time business by putting a few ads
in ad sheets, then never advertising again. If you want to succeed, you
MUST put at least 50% of your profits back into advertising. Expand the
amount of advertising you do until you saturate the market. That's the
way to be a success. Start your business part-time, and keep your full-
time job, so you don't NEED to dip into your profits for spending money.
If you pour your profits into advertising at the beginning, it will take
less time for your part-time business to become self-supporting and full-
time.
- STAY ALERT! Read and save all the mail-order related mail you get. Your
files will prove to be a valuable source of information and ideas for
future products, ads and services.
- WORK WITH OTHER MAIL-ORDER DEALERS! You will find that the competition in
this business can also be your friend. When co-publishing and mailing
other dealers' circulars, you will be helping them. They will help you in
return. Be honest, trustworthy, and deliver on all your promises, and the
other dealers you work with will do the same.
- DON'T GIVE UP! If you think you can get rich overnight in mail order,
you need to rethink things. Sure, some people have gotten lucky, but the
majority of mail order businesses start slow and build slowly. You can't
give up after the first month. Be like the little engine that could, and
keep pushing along. It will take time, but the time you take will be
worth it.
- BE SKEPTICAL! If you see an offer in the mail that is far too good to be
true, it probably IS too good to be true. Don't fall for the get rich
quick junk, and don't try to sell the stuff, either. Your customers won't
be very loyal after you burn them.
- REMEMBER, THE CUSTOMER IS KING! Customer service is of the utmost
importance in mail order. Give a good guarantee on your products. If they
are good and deliver on your advertised promises, you won't have to worry
about many customer returns. If a customer has a complaint, make sure you
answer them quickly and kindly. Sometimes, the best return customers are
the ones who have had problems that you've corrected. They see that you
have their interests in mind, and respect you for that.
- STUFF THAT ENVELOPE FULL! Return business is the key to making money in
mail order. That first order covers your costs; the return business is
profit. Always give your customers a lot of products and services to
choose from.
If you follow these rules and use the information provided in this report set,
you should find yourself on the way to an exciting part-time or full-time mail
order business that you can operate out of your own home!
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