Business In A Basket
Here's a pleasnat homebased business that will challenge your
creative as well as your managerial skills. It's a fun business
for those who have the flare for creating appetizing gift packages.
A FUN PRODUCT
Gourmet gift baskets have become popular in recent years.
They are a collection of desirable items, and in such a variety
that they appeal to all.
By determining the markets you want to target and the type of
baskets you want to produce, you can set your income goals for as
little or as much as you like.
CORPORATE ACCOUNTS
From the very large and the very small, businesses have needs for
gift giving on a pretty constant basis.
By targeting corporate accounts, you protect yourself from
potential sales flactuations common to what are generally
considered seasonal items.
Business love gift baskets because they are "safe" compared to
other gifts like cdhocolate (many people now carefully watch their
fat intake) or wine & spirits (many people don't drink).
Of course, other possible clients for your gift baskets include
associations, retail outlets, fund raisers, and individual
customers who purchase for themselves or as a gift.
CREATIVE DESIGNS
Gourmet gift baskets are fundamentally a few nice items placed in
a unique arrangement and presented to look extravagant. Use your
imagination and keep an eye for unusual and appealing products.
To keep unit price low, inventory most commonly used items by
purchasing direct from the manufacturer or main distributor. Look
for large pretty items; they will give your product "size".
THEME MARKETING
Focus on a theme and build around it. From a corporate
perspective, create presentations that communicate the corporate
perspective, create presentations that communicate the corporate or
marketing slogan.
Do not limit yourself by just using baskets as your main vehicle.
For example, a basket with an Italian theme can use (as its basket)
a large pasta bowl to hold a small vinerage, olive oil, sun-dried
tomatoes and kitchen utensils.
Raffia or "grass" can be used to cushion the items, sealed together
with shrink wrap.
Finish your basket with a bow or medal, and you've got a product
that can be retailed for around $39. Your cost: as low as $12.
