Dancing For Profit
Although the national obsession for group exercise has begun to
level off, estimates claim 23 million Americans participate in
aerobics in health clubs and exercise gyms.
This includes people enrolled in programs run from community
facilities, YMCAs, and gyms, to dance studios in shopping malls.
This figure represents 10% of the US population who exercise
occasionally, definitely a fraction of what it used to be 10 years
ago when the craze was at its peak and America was waking up to the
urgent message of the importance of exercise.
NEW MARKETS
The decline of enrollment-based fitness programs have forced many
studios to expand their services.
For example, some jazz exercise studios now offer skin care and
nutritional counseling. Some offer shiatsu classes.
The biggest problems for any stationary fitness program is being
able to organize classes that work around the schedule of its
potential clients.
The interest in fitness remains. The market did not dwindle as the
figures suggest. The biggest challenge in this industry to
identify new ways to deliver its services to the market.
BUNS OF STEEL
If you are an aspiring exercise entrepreneur, here are three
avenues by which you can deliver and sell your services to your
market:
CORPORATE CONTRACTS.
Many businesses recognize that healthy
employees are productive employees, something the Japanese realized
decades ago.
You can send instructors to a business location to conduct exercise
classes that are subsidized by the employer.
SATELLITE CLASSES.
You can lease community or church facilities,
recreational centers or school gymnasiums and hold classes for
people in that community. Some very large apartment complexes have
halls or functionareas where classes can be held.
VIDEOS.
Students who attend your class once can continue the
routine on their own time. That's the convenience video can offer.
Instead of coming to an organized exercise class, piople will
attend an exercise class in front of their DVD players.
In fact, a video DVD can be an excxellent add-on product to
corporate contracts, satellite classes, or studio classes.
