PICKING THE BEST MAILING LISTS
"If you are selling a coffee mug for people who are
left handed, make sure the mailing list you get IS
NOT of people who are right handed. A bad list is a
disaster from the very beginning."
- Ben Deleon, BCI President
I can honestly say, if your product or service is good, you should
receive orders from any mailing list. But, percentage wise, some will
pull less than 1%. The best mailing lists pull in 20% or more! In other
words, better than 200 orders per 1,000 mailing. The most important
deciding factor that indicates a good list from a bad one is this:
THE SOURCE OF THE NAMES.
If you but a mailing list from a dealer who has compiled the names from
his or her own customer list, the list will pull in the more orders than
one that is compiled from a phone book or some other general source. And
remember, the best mailing list you can have is your own. I am convinced
that if a person is ACTIVE in mail order (especially if they have bought
something within the past 90 days), he or she will respond to a good offer.
I run a full-time mail order business but in all reality I am still an
OPPORTUNITY SEEKER! I can use a good mail order plan, clip art and I still
buy lots of advertising and mailing lists. So, if you will get your offers
to ACTIVE people, then there is NO reason why you shouldn't get orders. If
you still don't get orders, you should look further into your marketing
materials and your offer. There must be some fault in one of these.
TAKE NOTE OF THIS: The best name lists you can buy are from businesses
that compiled names from their own advertising programs, not from a mailing
list company whose names are years old. Always inquire about this when
writing to others about mailing lists. I don't think I would ever be
interested in names over 60 days old.
|
