Producing Newsletters On CD
Minimum Start-Up: $2,500
Average Start-Up: 10,000
Profit Margins: 50% to 75%
One Person Business: Yes
Brandel Communications is currently developing a newsletter that will be
released on Compact Discs, mailed to you once every two months.
The subscription rate is $195 a year. (Our production cost: around $3 per
CD. With 6 CDs a year, our total cost is $18 per subscriber.)
Instead of print or video, we have decided to tap the CD market, the fastest
growing communications media.
OPPORTUNITY SEEKERS
To offer a subscription to this (still unnamed) newsletter, we are running
full page ads in opportunities magazines, as well as implement a direct mail
campaign.
Our initial marketing thrust will be directed at individuals seeking to
start their own business, or a second source of revenue.
The BizOpp market is at a strategic crossroads where new economic
opportunities intersect with our growing disenchantment with conventional
employment.
This market thinks! And it is quick at recognizing new opportunities.
This is why we decided that the growth of How-To CDs depend on the variety
of titles available.
WE CAN REPRESENT AND SELL YOUR CD TITLES.
While we are selling subscription to our newsletter, we offer customers the
opportunity to purchase other CD titles. We also have a regular New Titles
ad which lists new PowerGuides and How-To CDs available.
Every time we send out a newsletter and a catalogue, we include your CD on
our title list and orders are sent directly to you. We do not take a
commission or a percentage of your sales.
Your customer's orders and payments come directly to you. You fulfill the
orders and keep the money. We will design and print your ad for you.
CREATE YOUR OWN NEWSLETTER
We will accept advertising from those of you who plan to produce your own
CD newletter. Producing a newsletter on CD allows you to collect
subscriptions in advance, which is extremely helpful in generating cash
flow during your start-up stages. Producing a newsletter gives you a
continuing link with a market that shares your common interests. Consider
also the the interest factor for a newsletter in CD form is quite high.
PRODUCTION NOTES
As of this writing, it is still uneconomical to try and produce your own
CDs in-house. It is still cheaper to create a master program and then have
it produced by a replication service who can produce copies of your CDs
in quantities of 1,000 or more, at under $3 a piece.
