THE PROBLEM WITH MULTI-LEVEL MARKETING
What's so wrong with MLM? There are a lot of people who won't get involved
with MLM plans because they lack the deep down enthusiasm that's needed for
the long term in a MLM environment.
A lot of people who want to try a product being sold by MLM sometimes get
turned off because of the "networking/business" aspect of MLM. Why can't I
just be a consumer without becoming a "network" participant, without being
assigned to a marketing level.
MLM businesses can be better off if only they advertise their product and
have less emphasis on recruiting their downline.
In fact, I never see advertising for products _ just the invitation to
join someone's downline. It's because most MLM organizations are set up
with "money" being the deriving force in their business.
They make more money by recruiting people into the program and the purchase
of marketing materials and sales aides. While this is not true with all MLM
companies _ it is true for most of them.
Did you ever get one of those announcements in the mail for free tickets
to a seminar that claims to set you up in business? Have you ever attended
one? Well let me tell you _ the speaker is trained to push and motivate
their audience. Most people are hit with such a sales pitch that they
almost run each other over buying the starter kit for $349.95 at the end
of the meeting. Then, when they get home they want to shoot themselves for
buying something that still doesn't put them in business. It's sad for the
average guy or gal who really just wants to make some honest money in a
business of their own.
Wouldn't it seem logical _ if someone put together a catalog of products
that other people could purchase WITHOUT joining into a MLM program? In
fact, they could generate some sales for their products instead. What
holds them back from doing so? It is the fact that the organization wants
people to sell the $349.95 package today because the $5.95 order for the
product itself doesn't make them any money?
Please understand that I'm not talking about every company out on the
market. Watkins, NuSkin, Nutrition for Life and Golden Pride/Rawleigh
each have catalogs of products you can buy without joining their program.
The only problem is that you don't see very many ads for them. Instead you
find ads that state "Make money with me and increase your income." or
"Earn a new car within the next 24-hours!"
Back in the 1940's if you picked up a mail order magazine you saw REAL
products you could order from REAL people. If you wanted a saw blade for
your saw, you sent in a check and ordered one. You didn't join downlines
to sell the saw blades to others in your area. Now _ if you want a blade
for your saw you'd have to either wade through so much hype and bull that
you may never find one. Instead, you just rely on Montgomery Ward or Sears.
See people _ money is being lost in the regular world of mail order simply
because their are no REAL ads being run for REAL products. Pick up a mail
order tabloid and you'll see immediately what I'm talking about. Why is
everyone selling everyone else's stuff? What happened to our individual
creativity? Most of the answer lies in the fact that so much hype is being
pushed on the general public it is ridiculous. People come on TV and tell
you that you can make millions of dollars by running tiny little classified
ads. They show you scenes of people relaxing on their yachts and making
huge bank deposits. Society makes the mail order business world look like
something easy, carefree and non-tiring!
But perhaps, if I purchased a REAL product and loved it so much I might
be enthused enough to join the MLM concept later on down the road Wouldn't
the ultimate goal of building a downline be accomplished also while at the
same time selling the product?
