What is Multi-Level Marketing & how should it be worked?
Multi-level marketing is really a partnership.
You go into business with someone that has the
same interests and goals you have. You make a
committment to each other. You work with the same
people. Working multi-level marketing correctly
not only makes success easier, it eliminates many
problems.
The hardest thing is to find the person you want
to work with (your sponsor). You want someone who
is willing to work and assist you when needed.
You should join programs under the same person
allthe time. This makes for a solid downline. If
your sponsor isn't interested in a particular
program, contact his sponsor. By doing this, you
will strengthen your group.
Many people complain about others stealing their
people. They seem to think that just because they
sign someone up once, they should always have
them. Ifsomeone gives their downline the help and
assistance they should, there would be no need
for them to worry about someone staeling them
away. They should want to continue with you
because they know you will help them. Why should
someone stick with you if all you do is collect
commission from them? Can you really blame them
for not following you into other programs?
Take a look at the other side of the coin. Having
the right people in your downline is just as
important as having the right sponsor. If someone
sponsored you into a program and helped you,
don't expect them to sign you in another program
if you haven't tried to do anything on your own.
Granted, they make money for those they sponsor
for you, but why should they make you money if
you don't do anything?
Mailing out hundreds of brochures may get you
several people in your downline. This may look
good on a printout, but what about on a
commission check? Would you rather have a
printout a foot long with a small connission
check - or a small printout with a large check?
Be choosy in whom you recruit. Let them know what
you expect from them and what they can expect
from you. Level with them completely about the
program you are trying to get them into. Having 2
or 3 good people will make you more money than
having 10 or 12 deadbeats.
Don't join every program that comes along. Find
one you like and work it. It takes time to build
a solid downline. Help your downline and have
them so the same. This way everybody will make
money. You can't expect to keep your downline if
you leave them stranded when you get into profit.
You have to help them to get into profit too.
They will be more apt to follow you in other
programs this way.
Be careful what you promise people. Remember,
nothing is guaranteed. Be as honest as you can.
Don't tell someone you'll do something if you
can't. Offer your help, but guarantee nothing. No
matter how good something might seem, it might
not work. If you mislead people, how long do you
expect to keep them?
Doing things this way may take a little longer,
but look at the advantages.
You have a solid downline. You don't have to race
to the telephone or mailbox to be first to
contact someone.
Because you are working with the same people, you
will get to know them. You will have a steady
income. You don't have to worry about finding new
schemes and new victims every few months.
Actually, four things are needed to be successful
in MLM. A good product, a good marketing
structure, a good sponsor and a strong downline.
The time and money spent to find these four
things is well worth it. Don't settle for
anything less. To do so will only restrict the
goals you can achieve.
Once you have found these four things, it's
easy.All you have to do is keep in touch with
your 5 or 6 people. If everyone does this, no one
will fail. Everybody will be a success.
