MAKE ANY MULTI LEVEL program INTO A MILLION DOLLARS
There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researcher's haven't analysed
them all, but based upon the appeal of those we have analysed -
their capabilities of making money for the participants - most of
them look as though they could put money in your pocket. However,
don't ever delude yourself into thinking that multi level
marketing won't cost you anything, nor require much of your time,
or work on your part. Indeed, successful selling, and most
assuredly, multi level marketing, will require an investment -
dedication - and a lot of hard work!
However, before you "sign up" for any MLM deal, or begin one of
your own, it's going to pay you to do a little bit of market
research relative to the sales potential of the whole deal. For
instance. if you can sell to a "waiting market", you'll make
money. But if the people you attempt to recruit as duplicates of
yourself feel that they're going to have a hard time selling it to
someone else, then you haven't got much of a winning MLM program;
regardless of how much money you claim they can make, if only
they'll get out there and sell!
This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods, household
"knick knacks", books on needlecraft or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the "bad parts" of an
offer, and then weigh these against the ease with which you'll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will
find it even harder to sell, and that'll be the end of your "big
money" multi level program.
There are countless reports, books, manuals, and other
publications that "supposedly" tell you how to attain riches in
mail order, party plan selling, and even street corner sales. The
thing is, all of these "how to" publications try to instruct you
on how to put a mailing piece together, how often to send your
offers out, and even the importance of "neatness and quality"
within your offer, but very few, if any, come right out and help
you get your offer to your most likely customers. As you know,
unless an interested buyer sees your offer, you're not going to
make any money.
What I'm saying is that most people thrash around, waste time,
spend hundreds of dollars, and never do make any money simply
because they don't know how to get their offers to the people -
without it costing them an arm and a leg.
Here's how it's done: Regardless of what your offer entails, put
together the most dynamic and mass-appeal "one page" advertising
circular you can come up with. As I've so often stated in the
past, the best selling and most productive circular is one that
"tells the reader you have a solution to his money problems". In
other words, with your circular, promise him a way to make himself
rich, and he'll not only be interested, he'll jump on your
program!
Next, make it as easy as possible for the people who see your
offer to respond. That is, in addition to an order coupon at the
bottom of the advertising circular describing your offer, give him
the chance to get involved in your program for the least possible
cost.
If you've put together a "winning offer", most people seeing it
will want to know more about it, but if you charge them too much
for registration or enrolment fees, you'll lose about half of
those "wanting in", because they're afraid of being ripped off.
But if you charge them a nominal $4, almost all of the people
seeing your offer will "take a chance", just to find out what kind
of deal it is you're offering.
In summary, you must have a one page advertising circular that
really appeals to most of the people - YOUR CHANCE TO SOLVE ALL
YOUR MONEY PROBLEMS! It must include a coupon for the reader to
clip off and send in to you for enrolment or registration in your
program. It has to be priced reasonably to get "most people" to
be interested. And, it must be complete on one page to hold your
printing costs in line.
Assuring you're with us, and organised this far, take this
advertising circular you've made up in original form, to a local
quick printer. Ask him to print up these circulars for you. You
should be able to get 1,000 for about $50, 5,000 for about $200,
and 10,000 for about $400 (depending on how much you can afford).
If you don't have the money, you can either work an arrangement
with the printer to have credit terms for 30 days, or if he's
interested in your program, include him as a "silent partner", in
your program. Ask him to read over your program properly, explain
how you intend to get it to the people, and about how much money
you expect to gross from it. Then, simply offer to split the
proceeds if he'll carry your printing costs for you.
While the circulars are being printed, and the ink is drying, line
up your initial distribution efforts. The first thing is to
contact local newspapers, who usually offer a distribution
service, costing around $20 per 1000 deliveries. You can pay
students to hand out your circulars at shopping centers in your
area, at $20 per thousand.
The best kind of places to hand out your circulars are those that
feature discount stores, clothing stores, and sales. Next on your
list of places to hand out circulars would be Flea Markets, Car
Boot Sales, and even Garage Sales. Anywhere a lot of people are
congregating or coming and going, is a good place to hand out your
advertising circulars - all in your own home town and without
postage costs.
Now comes the good part ... while your "hired helpers" are handing
out circulars for you at strategic locations throughout the area,
you should be calling in person on every shop keeper and store
owner or manager in the area.
Show them each a copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won't want to become involved in
extra book keeping nor the handling of money for you, so you'll
have to devise a method of knowing where your orders come from - a
code for each of the stores handing out circulars for you.
This is very simple. Just assign a different "department number"
to each store, and when you have the circulars printed for each
store, insert that department code in on the address the reader is
supposed to send his order to ...
Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the "special coding"
for each store. Thus, the need for a good working relationship
with a printer in your area. The amount of commission per order
received that you would allow to each store should range between
15 and 30 percent, but of course, always try to finalise each deal
for the least amount.
Be sure to keep good records of all your incoming orders. It
would be wise to have a separate record book for each distributor.
Thus, you can review the number of orders received from each
distributor's customers with him when you pay him his commission
at the end of each month. At the same time, you should jot the
name, address and phone number of each person sending in an order,
onto an index card. Arrange these cards in alphabetical order,
and store them, in perhaps an old shoe box. When you have a
thousand of them or more, you'll be able to sell them to mailing
list brokers.
Once you've got your town saturated with circular distributors -
be sure to leave a stack in all the barber shops and hairdressers,
as well as cafes, restaurants - your next move is simply to
duplicate these efforts in a neighbouring town or city.
Basically, we're talking about multi-level marketing and total
advertising-recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible - show them the
program, and if they want it, let them get on it - if not, forget
about them and move on to the next prospect. This is called
"prospecting", and it's going to cost you money and time,
regardless of what you're trying to sell.
So you put together an "invitation type announcement" which is
your initial $4 advertising circular, and you get it to as many
people as possible. They pay you a "cover charge" of $4 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this: Let's
suppose there are 42,000 people in your town - 30,000 adults, and
18,000 separate families. If each of these 18,000 families were
to send you $4, how much money would you have? $72,000 right?
Now then, tell me, whether or not you'd like to have an extra
$72,000.
The people send you $4 for a "look & see" at your program for
solving their money problems. You send them back your multi level
program brochure which describes how they can duplicate what
you're doing, and make a bundle of money for themselves, and the
cost of supplies for them to get started. At the same time, you
send out another one page advertising circular that offers
business success reports. Just as another, for instance, let's
say that 30% of the people receiving your MLM brochure enrol and
send for a start-up kit or supplies. You've expanded your MLM
distributorship. And now, let's suppose that of all the people
who've sent in $4 to find out what your program is all about, a
total of 40% spend $10 with you for one of your business success
reports - $72,000 gross income for initial expenses of $1200!
