MAKING MONEY WITH FORUMS
Most of the Forums in operation are for recreation only, and will
never see a profit. In fact, almost ALL non-commercial Forums lose money.
This is why a lot of them look at being a sysop as a hobby, and not a
business. They lose too much money to call it a business.
You cannot go into the business thinking that you are going to have
hundreds of people wanting to pay $25 for a yearly membership to your Forum,
unless you are a special Forum.
If you are catering to specific audience, then you might be able to
charge for access. There are just too many public Forums out there to be
able to charge for access time. Many people will avoid any Forum that they
know charges for access. There are exceptions to this:
If you are set up ONLY as a multi-play games Forum.
If you offer a service just to certain people (i.e. computer
technicians, etc).
Anything that is geared toward helping people.
If you are planning on charging, the basic rule is: Make sure that
you offer them something they CAN'T get somewhere else for free. That is
the key.
If you are going to offer a Business Forum, then you may choose not to
pay for access time, but rather charge the companies for advertising on the
Forum. Then you can let regular people on the Forum "shop around." You might
also choose to have a Helpful Forum that just offers help about anything that
they are willing to ask help for. This would be kind of like a round-table
help forum. Anybody who has questions or answers could join.
If you are into collectibles, or rare items such as antiques, you can
make a lot of money with a Forum. You set up your Forum so that people can
advertise, buy, sell, and trade all of the items you deal with, just by paying
a small annual fee of $25.
BECOMING AN EXPERT
If there were only two things I wanted you to know about operating
a Forum they would be: 1) Forums Cost Time, and 2) Forums Cost Money. In other
words, operating a Forum will end up costing you more time and more money
than you first expected.
You will want to get to know your phone service representatives.
They will be able to help you with any phone line problems you run across
when dealing with your Forum. Also, if you have a hacker, then they can help
you get out of the situation, and tell you how to correct the problem.
You need to remember that a good Forum doesn't just happen overnight.
It will take you a little while to get prepared for going online. You need
to make sure that everything is ready to be put into practice.
A Forum sysop is like a control technician. They have full
control over your users. If they don't comply by the rules, then kick them
off the Forum. If they feel that you are not a push-over, then they will
respect you. Make sure that they know that you will not tolerate disturbances
online.
You should try to join a sysop support group in your town. This is
not saying that sysops need mental help, but it is saying that sysops do get
stressed out a lot. If you have several sysops in a room together, they can
give each other ideas about how to be a better sysop. You can also just have
a good time talking to other people who enjoy doing the same thing you do.
You should pay attention to the comments your users make about your
Forum, and other ones. If they are saying that they like "this" feature about
"X" Forum, and "that" feature about "Y" Forum, then you should try to offer "this"
and "that" on your Forum, also. If they are saying that they would like you to
offer something that you don't, then if enough of them request it, then you
should consider it.
You should make a note to them stating that it DOES cost money to
provide them with that service. Tell them that you need a majority of them
to donate the $5 or else you won't be able to do it. Have them list their
name, and put yes or no whether they will donate. If they want the service,
they will donate the $5. Make sure and tell them that ALL users will have
access to this door, regardless whether or not they sign the petition or
donate $5. You might consider telling them that you will divide the money
that is left over evenly and distribute it among all who donated.
You will need to remember something else, also. Word of your Forum will
get around eventually. What people say about it will depend on what the
people using it think of it. If users think that your Forum is a good one, then
you will see a rapid increase in users; however, if you obtain a reputation
for being a bad Forum, then that word will spread like a plague.